WTF is PIRL?

We don’t believe in mass production. Every Say PIRL design is made in limited quantities, once it’s gone, it’s gone!

Why? Because your tee should feel as unique as you are. No restocks. No reruns. No awkward run ins with someone wearing the exact same fit.

So if you see something you love, grab it while it’s here because it might not be around the next time you check back.

We’ve included Braille on all of our tees because accessibility should never be an afterthought. Whether you're low vision, blind, or just appreciate thoughtful design, we want you to feel the message.

The Braille is placed on the inside of each tee, down the bottom of the back. It's subtle, tactile, and easy to find with your hands. It transcribes the size, colour, the word t-shirt, and with artwork.

It’s a small detail to make fashion more inclusive, one tee at a time.

When you wear Say PIRL, you’re not just putting on a shirt, you’re joining a community that stands for real inclusivity, bold self expression, and showing up exactly as you are.

We’re a small brand with a big heart, built by two people (and one suspiciously stylish green character). We care about making clothes that mean something and creating a space where everyone feels seen.

We believe fashion should be for everyone, no matter your size, gender, ability, or background. If that sounds like you, welcome. You've found your people.