Our Story

Say PIRL was born in 2025 from the belief that creativity should be felt, worn, displayed, and lived with. What started as oversized tees has grown into something much bigger. It's a space for art, expression, and the stories that don't always fit neatly into boxes.

We're proudly Australian owned and built on the idea that individuality should be celebrated, not softened to make others comfortable. Through clothing, art, ceramics, and future collections, we create pieces that invite people to feel seen, question expectations, and express themselves unapologetically.

This is more than a brand to us. It's a growing collection of work about identity, creativity, queerness, inclusivity, and the beautiful mess of being human.

Our pieces don't follow the rules.

Neither should you.

Here's to making the world a little more colourful, curious, and kind. <3

Who is Mister Green?

Mister Green isn't just a character, he's the quiet heartbeat of Say PIRL.

He doesn't speak, because he doesn't need to.

He represents the idea that expression exists far beyond words, and that everyone deserves to be seen, understood, and included in their own way.

Part mascot, part mischief maker, part reminder to take up space exactly as you are, Mister Green exists for the people who have ever felt too loud, too quiet, too much, or not enough.

He stands for creativity without permission, individuality without apology, and kindness without conditions.

Wherever Say PIRL goes next, Mister Green will be there too, rolling alongside us as a small green reminder that there is no right way to be yourself.

Be bold, take risks, and most importantly, be unapologetically yourself.  

WTF does PIRL mean?

PIRL [p-yur] PIRL is an expression that screams. It is an internal flame giving light to all individuals, celebrating our unique differences, even those who are green!
Weird is the new cool.